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I was driving home the other day when I saw a sign by the side of the road. A number of them actually, similar to lawn signs you see around election-time. Spaced about 20 metres apart, they looked identical but they didn’t have a single word on them. They were simply large QR codes.
According to Wikipedia, QR (Quick Response) codes have been around since 1994 when they were invented by a subsidiary of Toyota to track vehicles during the manufacturing process.
More recently, with the rise in popularity of Smartphones equipped with QR code readers, they have been popping up in all sorts of print communications from newspapers and magazine ads to movie posters and Government of Ontario public awareness campaign materials.
Although QR codes can store a variety of information, they are most commonly used to redirect a user’s Smartphone to a (hopefully) mobile-optimized website or micro-site specific to the topic or campaign. Last year, Best Buy added QRs to their in-store product tags. Earlier this year, Pondstone used QR codes on Export Development Canada’s 2010 Annual Report to direct users to the Annual Report website we created.
Not only do QR codes provide a means of presenting targeted content to an audience already expressing interest in your message, but analytics can provide you with feedback on the level of engagement you are achieving with your campaign.
In Ontario, there is a law that prohibits the use of handheld devices while operating a motor vehicle, so I have no idea what content the creators of the roadside posters wanted to share with me. QR codes, used properly, can be a highly effective way of sharing information but since my query is on a high-speed road with no stopping I’ll have to enlist the help of a passenger if I am to solve the mystery of this message.
Thanks for reading and drive safe.
They can also have the potential to be mildly or massively amusing. Such as the following images; each a screen capture of an actual Google trend. Some are funny, some bizarre, and some make you want to question the future of the human species. Enjoy.
Personal favourites anyone?
And so it begins . . .
A private liberal arts college, Seton Hills, has announced that as a part of their Technology Advantage Program, every student as of September 2010 will receive an iPad … in addition to the 13″ MacBook laptop they already receive.
From the Seton Hill site:
Beginning in the fall of 2010, all first year undergraduate students at Seton Hill will receive a 13″ MacBook laptop and an iPad. You will have complete access to these mobile technologies for classes as well as at all times for personal use. After two years, Seton Hill will replace your laptop with a new one – one that you can take with you when you graduate! With this technology at your fingertips, you can create a just-in-time learning environment, stay in touch with professors, advisors, and classmates, research any topic at any time, engage in hybrid and fully on-line courses, and access a whole host of Seton Hill technology services. In doing so, you will be learning the technological skills you’ll need in the twenty-first century workforce.
In the announcment, the private liberal arts university said, “Students will be able to download their textbooks to their iPads from the iBook Store. In addition, iPads can be used as phones and for air and file sharing, as well as note-taking.”
Anyone else think its time to change schools?
– Jessie W.
The company announces its WiFi version will hit store on April 3, 3G version in late April when device comes to Canada
Apple Inc. said the first iPads will be in U.S. stores on April 3 and hit nine international markets later in the month, easing concerns that manufacturing constraints could delay launch.
The news sent shares of Apple surging as much as 4.3 per cent to an all-time high of $219.70 (U.S.) on the Nasdaq, as analysts said the speedy international rollout could help build sales momentum.
The 9.7-inch touchscreen iPad, which is designed to surf the Web, play video and games, and read digital books, is the most anticipated product launch from Apple since the iPhone in 2007.
Chief Executive Steve Jobs unveiled the tablet in late January, but the company did not announce any international markets until Friday, when it said the tablet will go on sale in Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and the UK in late April. The U.S. launch date for the iPad model with short-range Wi-Fi wireless links, starting at a price tag of $499, is slightly later than the previously expected late March launch.
These Meninos coasters are styled after the iPhone’s icons giving Apple fans somewhere cool to stick their cups. Made of medium-density fiberboard (MDF) with a durable vinyl finish and a rubber bottom to stop slips, they can be arrangedon the coffee table as precisely as they appear on the phone’s homescreen.
In yet another brilliant move by Google, Street View is now on the ski slopes! You can now see the venues for the games and the world’s first snowmobile Street View imagery on Google Maps. http://google.com/games10
From the Google official blog:
“2/09/2010 10:00:00 AM The view from Whistler Mountain is something everyone should see: a range of rugged mountains, trails of snow, fir trees and placid lakes below. It’s changed since I lived there some years back — there are many more houses, and far better chairlifts — but what remains is the rare feeling of being free, in nature, about to tear into peak snow.” (rest here)
Just look at these great shots:
Happy Friday and happy exploring everyone!
This is tres cool:
TinEye is a reverse image search engine. You can submit an image to TinEye to find out where it came from, how it is being used, if modified versions of the image exist, or to find higher resolution versions. TinEye is the first image search engine on the web to use image identification technology rather than keywords, metadata or watermarks. For some real TinEye search examples, check out ourCool Searches page.
Happy second Monday of the week