You are currently browsing the category archive for the ‘Internet Marketing’ category.
The first infographic I read was on the subject of crowdsourcing. I was entertained and informed. I also felt that this was a clever and creative way to present statistics and other information.
In my search to discover the origins of the modern infographic I learned from Wikipedia that the first infographic was a cave painting… right… helpful.
From my own observations then, these [modern] infographics are enjoying a surge in popularity. They seem to have started more poster-like and I’ve seen interactive (flash) infographics but my personal favorites are the long graphics that tell a story as the user scrolls (and scrolling is the only input required of the user). I find them a great showcase of the graphic designer’s talent and the most digestible presentation of the information.
Business and charities are now putting out infographics to sell or promote their product or cause with facts as an alternative to conventional advertising:
Here are a couple of sites that feature collections of entertaining and informative infographics, but be warned, you could spend a lot of time on these sites:
Have a favorite infographic or collection? Please comment.
I was driving home the other day when I saw a sign by the side of the road. A number of them actually, similar to lawn signs you see around election-time. Spaced about 20 metres apart, they looked identical but they didn’t have a single word on them. They were simply large QR codes.
According to Wikipedia, QR (Quick Response) codes have been around since 1994 when they were invented by a subsidiary of Toyota to track vehicles during the manufacturing process.
More recently, with the rise in popularity of Smartphones equipped with QR code readers, they have been popping up in all sorts of print communications from newspapers and magazine ads to movie posters and Government of Ontario public awareness campaign materials.
Although QR codes can store a variety of information, they are most commonly used to redirect a user’s Smartphone to a (hopefully) mobile-optimized website or micro-site specific to the topic or campaign. Last year, Best Buy added QRs to their in-store product tags. Earlier this year, Pondstone used QR codes on Export Development Canada’s 2010 Annual Report to direct users to the Annual Report website we created.
Not only do QR codes provide a means of presenting targeted content to an audience already expressing interest in your message, but analytics can provide you with feedback on the level of engagement you are achieving with your campaign.
In Ontario, there is a law that prohibits the use of handheld devices while operating a motor vehicle, so I have no idea what content the creators of the roadside posters wanted to share with me. QR codes, used properly, can be a highly effective way of sharing information but since my query is on a high-speed road with no stopping I’ll have to enlist the help of a passenger if I am to solve the mystery of this message.
Thanks for reading and drive safe.
Here’s a quick compilation of some of the best ads that are sure to make you look twice.
Narrowed down from a list of the seventy best, the below ads show how great design can be used to covey content for a variety of businesses and organizations.
Send a letter.
M&M: Communication Just Got Sweeter.
Mr Hot Pepper
Nothing can replace a tree.
WMF Knives: Sharper than you think.
WWF: Don’t cut the rainforest.
These are just some of the best ads around. If you know of a list of similar cailibar, please share it in the comments.
– Jessie W.
I’m not sure if I’ve posted this particular commercial before on our blog but it is one of my all time favourites. Enjoy.
A 2007 campaign ad by Wilkinson Sword razors makes guys’ skin as soft as babies, The battle between man and their baby. Now, man can finally win back their wife! To get their wife back, there is no choice but to fight. Fight for Kisses.
Get a new ringtone.
Probably best that I don’t comment on this one…
Why go on a date when you can stay at home and eat chocolate?
Dentiste’ – for killer bad breath. Can anyone guess which country this commercial was made for?
Purity orange juice. Hmmm…
Maybe it’s because I have a sore throat, but I really want a Halls every time I watch this.
The UK’s Royal Mail turn to a dancing cat to push their customisable stamps.
Sony Twilight Football is a global event which takes place on 22nd September 2009. 7 twilight matches will be taking place at stunning, specially chosen locations in: Italy, France, the UK, Spain, Argentina and Australia, with the Twilight Football grand final happening in South Africa, the host for the 2010 World Cup. See more at:http://www.twilightfootball.net/
IBM’s viral attempt to push their Thinkpads.