[Reposted from http://www.mike-g.ca/mgxc/growing-your-business-online/]
How do I make use of the Internet to take my business to the next level and start generating revenue?
Just the fact that you may be asking the question, tells me that youíre on the right track. More often than not, folks jump right into building a website, starting a blog, and sending out Tweets without ever thinking about what specifically they are trying to accomplish in doing so.
“Thatís simple, Iím trying to grow my business. I need to be on all the social media because my competitors are, and that generates them business.”
Yeah, but how? Did it really help them, or is that just your assumption? And if it did indeed build them up, what were they doing right? Whatís your game plan?
Too many business out there are trying to jump in on the latest trends, and think that just simply having a Facebook fan page, LinkedIn profile, and Twitter feed are going to generate them a whole lot more business. Sorry to say, it doesnít work like that. If you donít have clear goals (and the right benchmarks to measure those goals against) in place, youíre wasting time and resources.
There is a lot to know, and itís important to avoid the pitfalls along the way. From website design, to properly implementing and executing a social media strategy, I will be creating posts that are designed to help answer your questions and guide you down the right path so that your business can grow effectively online from the perspective of someone who has been in the game for over 15 years.
Every week, I will be posting a new article on properly planning your strategy, designing your site, and marketing your business through the Internet. I always welcome your comments and questions, and hope that you all find this helpful.