During an interview on Ottawa CBC Radio One with Kathleen Petty and Alistair Steele, the JimWatson.ca, the site for Ottawa mayoral candidate and Pondstone client, Jim Watson, was dubbed the best among all contenders.
Full text of the interview below:
KP: Alistair Steele’s been looking at the brave new world of online electioneering… So get me back on track here, Alaistair – what did you find out?
AS: Well, Kathleen, I found out that compared to the last election in 2006, there’s been a remarkable upswing in the adoption of new technology, particularly social media sites like the ones that you just mentioned. It’s really quite amazing just how many ways there are now for candidates to reach voters and some of them are making full use of those new tools.
KP: OK, so who gets the most marks for the most impressive site?
AS: Well, I’d say that Jim Watson sets the gold standard here. No surprise, really, given his status, given that he is running for the mayor’s job. His web site is very slick, it’s easy to navigate, it’s uncluttered, it’s topped with a photo that makes him look friendly and approachable, it’s got the simple yet striking grey and red colour scheme. There’s a link to his Flickr page, there’s a slide show where you can see photos of Jim out in the community, there’s a section for campaign news complete with an RSS feed so you can get updates as they come in. You can donate, you can order a sign. And then there are these invitations to follow Jim on Twitter, or you can choose to ‘like’ him on Facebook , and of course there’s a link to YouTube where you can view videos like this one … [clip] … the sound quality’s not great here, which would be about my only complaint about this web site.
For audio of the full interview, go here.