A new clothing-themed charitable campaign from the guys behind lucrative social media marketing exercise I Wear Your Shirt is looking to get unwanted T-shirts out of your closet and onto the backs of a million people across Kenya, Uganda, DRC, Ghana, Liberia, Mozambique, Nigeria, Ethiopia, Sudan, Swaziland and South Africa.
The 1MillionShirts project, launched this month, is asking for used (but decent) T-shirts to be sent in with a one dollar bill to help with container costs. The shirts will then be shipped to Africa to help clothe folks in need.
As you’d expect, Jason and Evan are using social media to help promote the campaign with a Facebook pagethat is already racking up Likes, a Flickr tag to gather all relevant pics and the #1millionshirts Twitter hashtagto spread the word via Twitter.
While the project is thus far U.S.-centric, it’s starting to generate some momentum across the pond too. The team is currently looking for a company that can help store and/or ship the T-shirts in the U.K. If you or anyone you know is interested in helping out, please contact project ambassador Alex Hardie.
“We understand that t-shirts aren’t the first thing you think of when you hear people are in need,” says the team, “but we also know what it takes to ask people to donate money.”