Businesses should use social networking websites such as Facebook to increase awareness of their brand identity, an advertising provider has claimed.

According to Alvenda, internet users are often reluctant to visit other sites once they have logged on their social networking profile.

Shopping om Facebook would includes functions such as gift lists, events sharing, group gifting and of course enabling the transaction wherever the customer happens to be,” he continued.

According to the research, one in every 11 minutes online globally is spent on social network and blogging sites.

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