Best Buy recently posted a job on its web site with the top qualifications being ” a masters degree and 250 followers on Twitter.” The job was for an Senior Manager in Emerging Media Marketing.
An arbitrary number of followers doesn’t mean the candidate is a Twitter expert. And it will not separate the dabblers from the more meaningfully experienced. Anyone can accumulate followers on Twitter. The real questions are whether you’re actively participating and realizing any tangible benefits from that participation.

-Lacey T.