Wissner-Gross estimates every second someone spends browsing a simple web site generates roughly 20 milligrams of C02. Whether downloading a song, sending an email or streaming a video, almost every single activity that takes place in the virtual environment has an impact on the real one.


As millions more go online each year some researchers say the need to create a green Internet ecosystem is not only imperative but also urgent.

“It is part of the whole sustainability picture,” Chris Large, head of research and development at UK-based Climate Action Group, told CNN.

A number of studies have highlighted the growing energy demands of computers. A 2007 report from research firm Gartner, for example, estimates the manufacturing, use and disposal of information and communications technology generates about two percent of the world’s greenhouse gases — similar to the level produced by the entire aviation industry.


-Lacey T.