Best-selling author and marketing guru Seth Godin has taken on a new project. One might first think he’s writing a new book or putting together a peaking tour. This isn’t what Seth Godin is working on though. A few months ago, he put out a blog post offering 9 people the opportunity to study under his wing for six-months in a groundbreaking “alternative MBA”. Godin, himself an MBA graduate, aimed to create an environment where his students could rapidly learn the realities of entrepreneurship “in the trenches” in ways MBA students don’t.

48,000 post views, 380 applicants, and 27 interviews later, Godin had his team of 9 hand-picked students ready for the adventure of a lifetime. The program was to be structured as follows :

One hour a day of class/dialogue
Four hours a day of working on Godin’s projects
Three hours a day of working on personal projects
Five hours a day of living, noticing, doing and connecting

One of the projects the class undertook was to come up with 999 business ideas to show how easy it is to come up with business concepts. The ideas range from a Netflix-style subscription service for e-books (#40) to text-messaging/twitter restaurant reservations (#235) and include more off-the-wall ideas such as custom gum flavors (#983). Check it out at: