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2010/05/20 in News, Pondstone, Social Marketing, Social Media, Uncategorized | Tags: Alistair Steele, CBC Radio One morning, Jim Watson, Jim Watson news, Kathleen Petty, Pondstone, Pondstone news | Leave a comment
During an interview on Ottawa CBC Radio One with Kathleen Petty and Alistair Steele, the JimWatson.ca, the site for Ottawa mayoral candidate and Pondstone client, Jim Watson, was dubbed the best among all contenders.
Full text of the interview below:
KP: Alistair Steele’s been looking at the brave new world of online electioneering… So get me back on track here, Alaistair – what did you find out?
AS: Well, Kathleen, I found out that compared to the last election in 2006, there’s been a remarkable upswing in the adoption of new technology, particularly social media sites like the ones that you just mentioned. It’s really quite amazing just how many ways there are now for candidates to reach voters and some of them are making full use of those new tools.
KP: OK, so who gets the most marks for the most impressive site?
AS: Well, I’d say that Jim Watson sets the gold standard here. No surprise, really, given his status, given that he is running for the mayor’s job. His web site is very slick, it’s easy to navigate, it’s uncluttered, it’s topped with a photo that makes him look friendly and approachable, it’s got the simple yet striking grey and red colour scheme. There’s a link to his Flickr page, there’s a slide show where you can see photos of Jim out in the community, there’s a section for campaign news complete with an RSS feed so you can get updates as they come in. You can donate, you can order a sign. And then there are these invitations to follow Jim on Twitter, or you can choose to ‘like’ him on Facebook , and of course there’s a link to YouTube where you can view videos like this one … [clip] … the sound quality’s not great here, which would be about my only complaint about this web site.
For audio of the full interview, go here.
PR firm Burson-Marsteller studied the 100 largest companies in the Fortune 500 list and found that 79% of them use Twitter, Facebook, YouTube or corporate blogs to communicate with customers and other stakeholders. The firm broke its findings down by region (North America, Europe, Asia-Pacific and Latin America) and network.
Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. Actually, they have an average of 4.2 Twitter accounts. Fifty-four percent have at least one Facebook fan page, 50% have at least one YouTube channel, and 33% have at least one corporate blog. Twenty percent of the companies use all four social media platforms.
Social networks like Twitter and Facebook are mostly West-oriented; Asia-Pacific companies don’t use them as much, instead preferring corporate blogs. When they do use Twitter or Facebook, it’s usually to engage consumers in Europe and North America.
There are a many other interesting stats in the study — including proof that consumers actually do like to engage with companies via social media, making all those channels worthwhile.
For the complete Burson-Marsteller’s presentation, click here. For a great example of a complete and effective social media platform, check out Pondstone client Jim Watson and his mayoral campaign on Twitter, Facebook and YouTube.
Hiding Friends’ FarmVille News Feed Updates
This task is simple. Any time you see a FarmVille update in your news feed, move the mouse cursor to the right of the update and a “Hide” button will appear as seen above. Click on it.
As illustrated above, you’ll then be given the choice to either hide that friend or just the FarmVille app. Since you probably want to keep seeing your friend’s updates (we hope), click “Hide FarmVille.” This will hide FarmVille news feed posts from all your friends, not just the one who published that particular update.
Sometimes friends will send you notifications inviting you to join them in FarmVille or other games. These can be annoying if you’re not interested in playing. The easiest way to take care of this is to click the “x” next to the notification when you receive to block the FarmVille application.
But if you want to do this preemptively without waiting for another notification, just search for the FarmVille application using the Facebook search bar, go to the application page, and look for the “Block Application” link directly below the application image. We’ve included a pic above so you’ll know what you’re looking for.
Clicking that and confirming will prevent FarmVille from accessing your information or sending you notifications, but it won’t hide news feed updates from friends.
Facebook is an effective means of communicating with your current and potential members and supporters both for company or a campaign.
For an excellent example of effective use of Facebook, check out Jim Watson’s Facebook page here, Ottawa’s mayoral candidate Jim Watson. As clients of ours, Pondstone coaches campaigns on what to say, when to say it, and how to properly say it. As Facebook expands, keep your company in the news without overexposure or bothering your base.
- Jessie W.
When will politicians learn?
Twitter has an amazing capacity to help an elected official or a campaign spread messages and allow for online dialogue. But it is a double-sided spear. Twitter can bite back just as strongly as it can help you.
This of course is easily avoided, with a very simple free tool: common-sense.
Canadians have been much better at it since a number of incidents where MPs/staff/elusive hackers sent out Tweets (Tweet: a message sent over Twitter consisting of no more than 140 characters), but it seems our British counter-parts are still learning.
UK Labour MP David Wright, who’s most recent Tweet states, “What a commotion today. Looks like my tweets have been tinkered with. I will keep you posted – about 18 hours ago”. It seems his ‘Twitter-feed’ sent a message saying something along the lines of Conservatives being “scum-sucking”.
The real juice of this pickle for the Hon. Wright, is Tory chairman Eric Pickles. He is demanding answers from the pickle-ridden Wright.
We must not deny the possibility the Mr. Wright is right and not in quite the pickle Mr. Pickles claims he is, after all it is possible a past (or current, for that matter) staffer or ‘hacker’ gained access to the account and only ‘edited’ the extent harshness of Mr. Wright’s Tweet, but I doubt we will ever really find out.
Again, this really is a matter of common sense. Twitter amplifies everything ‘nasty’ you say. The media is new to what is acceptable and what isn’t and they love stories about Twitter misspeak, or Twoops.
For a great example of effective Twittering, check out @JimWatsonOttawa, Ottawa’s mayoral candidate Jim Watson. As clients of ours, Pondstone coaches campaigns on what to say, when to say it, and how to properly say things. As simple as Twitter may seem to be a little coaching goes a long way.
Remember: Tweets, not Twoops.
Until next time,
February 11, 2010
Pondstone Communications Inc.
285 McLeod Street
Pondstone Proud to Announce Newest Client, the Jim Watson Campaign
Pondstone, an Ottawa-based social marketing and web communications agency, is proud to announce its newest political client, Ottawa Mayoral Candidate Jim Watson.
Jim Watson, former MPP and Provincial Cabinet Minister, former city councillor and former Mayor of Ottawa, registered as an official candidate for Mayor of Ottawa on February 1, 2010.
Pondstone is no stranger to political campaigns. With 18 years of experience in politics, campaigning, and fundraising and more than 25 years of experience with web technologies, their services have been sought by a number of notable political figures, non-profit organisations, industry associations, and corporations.
Pondstone’s VP Sales and Social Marketing and past National Social Media Campaign Manager for the Liberal Party of Canada in the 2008 Federal Election, Adam Miron said, “We couldn’t be working with a better campaign or a better candidate. Jim’s commitment to the community and his abundance of experience is exactly what Ottawa needs right now”.
Jim Watson’s campaign web site can be found at: www.jimwatson.ca
Pondstone’s web site can be found at: www.pondstone.ca
Pondstone Communications Contact:
VP Sales and Social Marketing
Jim Watson Campaign Contact:
Adam De Caire