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Blu Dot Design and Manufacturing, Inc is a Minneapolis-based furniture company founded and operated by three former college friends who shared a passion for art, architecture, and design. The rest of the Blu Dot Story is as follows:
Our goal is to bring good design to as many people as possible. Which means creating products that are useful, affordable, and desirable. To make that happen, our design process is founded on collaboration. Not just among ourselves as we play show-and-tell with concepts, but a total collaboration between pencil and paper, materials and machines, even packaging and assembly. We like to think that the form is almost inevitable, a by-product of the process. Our job is simply to help it emerge as beautifully and as efficiently as possible.
The BlueDot Real Good Experiment is a response to the “resourceful culture of ‘curb-mining‘: the act of finding furniture on the street” which the company became aware of after opening a SoHo location. From the experiment’s site:
Now that a year has passed [since the store's opening], our friends at mono approached us with a way to conduct a curb-mining experiment of our own: What would happen if we left a bunch of Real Good Chairs all over New York, free for the take? Who will grab them? Where will they go? How will they get there? What will their new homes look like?
Thus, the REAL GOOD experiment was born.
The Real Good experiment and accompanying video (Blu Dot Real Good Experiment from Real Good Chair on Vimeo) is a great example of social marketing. All the chairs that were placed around the city have found good homes, according to the site (and image below).